PROJECT / CASE STUDY
Dnipro • WEB
Dnipro • Web is a SaaS platform developed by the Ukrainian National Institute to help scientists monitor and analyze the water conditions of the Dnipro River. The project emerged in response to the environmental catastrophe caused by the destruction of the Kakhovka Dam on June 6, 2023. The dam’s destruction triggered one of the largest environmental disasters in modern Ukrainian history, causing catastrophic flooding downstream and the subsequent draining of the Kakhovka Reservoir. The Dnipro River is an essential part of Ukraine’s natural ecosystem, supporting wildlife, aquatic habitats, agriculture, and communities across the country. Protecting it requires continuous monitoring, scientific research, and informed decision-making. Dnipro•Web was designed as a practical tool for this purpose. Developed by scientists for scientists, the platform brings water monitoring and analytical data together in one digital environment. It enables researchers to track water levels, observe environmental changes, interpret data, and make informed decisions based on real-time information.
01 / CONCEPT & CREATIVE DIRECTION
My task was to develop the visual identity for the Dnipro • Web SaaS platform, including its logo, color palette, and typography. I wanted to create an identity that would reflect the scientific and technological nature of the product while remaining approachable, distinctive, and engaging. Since the platform was created to make complex scientific work easier, I believed its visual language should feel intuitive rather than overly technical or institutional.
02 / Visual identity
The visual identity is built around a distinctive duck symbol, inspired by the Dnipro River’s shape and the duck’s ability to adapt to changing water conditions. The identity combines a custom logo, IBM Plex Mono typography, and a clear, functional visual language that reflects the platform’s scientific and technological purpose while making it approachable and recognizable.
03 / Colour & graphic language
A distinctive colour palette inspired by the Dnipro River and Ukrainian identity. Blue represents water, yellow adds contrast and energy, while black and light grey create balance and ensure readability. Together, these colours establish a clear, recognizable visual language for the platform.
04 / Applications
Digital applications of the Dnipro•Web visual identity. The logo, typography, and color palette come together across the SaaS platform interface, data visualizations, and other digital brand elements, creating a consistent and functional visual language for scientific research and water monitoring.
