PROJECT / CASE STUDY
CROSTA
Crosta is an Italian pizzeria made for long dinners, good wine, and evenings that unfold beyond the last slice. The brief called for an identity that encourages guests to linger, order another glass, and settle into the night.
01 / CONCEPT & CREATIVE DIRECTION
The identity revolves around the transition from day to night. At its heart is an illustrated girl whose cheeks feature a whole pizza and a partly eaten one, echoing the sun and crescent moon. In a clock-like rotation, she shifts from her daytime self into a more playful nighttime persona wearing sunglasses. “Day is over. Night is on.” captures this change of mood: dinner winds down, the lights come on, and there is still a reason to stay.
02 / Visual identity
A hand-drawn wordmark and an expressive illustrated character give Crosta a familiar, mischievous personality. The character’s changing poses connect the daytime and nighttime sides of the brand.
03 / Colour & graphic language
Italian-inspired red meets a warm yellow that recalls pizza dough and the glow of evening lights. Textured drawings, sun-and-moon motifs, and playful typographic arrangements carry the day-to-night story throughout the identity.
04 / Applications
The identity extends across pizza packaging, printed materials, loyalty cards, and table settings. Character variations and recurring graphic details bring a consistent sense of play to each touchpoint.
